Audacious Start-up
Convinced they could succeed where tens of millions of dollars and decades-long campaigns had failed to elevate the Jewish ethos, in 2020, a pair of determined innovators with a daring vision tossed their hats in the ring.
Five years later, the Tel Aviv Institute is emerging as a media powerhouse, driving a sea change in how people think about Jews and Israel. Proactive narrative strategies, spectacular creativity, data-driven savvy, and unprecedented ROI on philanthropic investment distinguish TLVi as the only media agency of its kind within the Jewish ecosystem.
The choir hears us, but that isn’t where we preach. Our growing audience comprises nearly 100 million people who live, work, and play outside the Jewish/Israel ecosystem. The pollster Generation Labs found that our media is up to five times more effective in changing opinions than those who either fight against or promote antisemitism.
Spearheading the Jewish world’s only social media laboratory, our nearly 150 associates—leading international social media voices ranging from trendy hairdressers to Hollywood celebrities—are penetrating the hearts and minds of this enormous unaligned audience.
Press Proof
MESSAGING
No apologies, no cudgels, no justifications. We drive new online discussions.
DATA
The most comprehensive research on digital antisemitism in the world today.
TALKING TO PEOPLE WHO DON'T HAVE A DOG IN THE FIGHT
We connect with tens of millions of malleable people who do not hold strong opinions for or against Israel and Jews.
WORLD-CLASS CREATIVITY
Inspired content by creators born and raised
in the digital world.
AD AGENCY SKILLS
Ours are some of the most creative, and ingenious minds on the planet.
A SIXTH SENSE
Hen Mazzig is the most compelling Jewish/pro-Israel voice online today. Breaking with both online traditions and taboos, he is leading our new generation of media makers.
TLVi’s explosive impact is routinely covered by the New York Times, the LA Times, the Washington Post, Newsweek, CNN, BBC, and others. However, our real story is neither in print nor on television screens. It takes place 24/7 on the fraught and dangerous digital battleground that intersects with college campuses, workplaces, houses of worship, social venues, and sports events, where we’ve rolled up our sleeves and are doing what needs to be done.
Please contact ronkatz@tlvi.org