Empowering the Next Generation of Jews

The Tel Aviv Institute Social Media Laboratory™ takes on antisemitism where it starts. We provide resources, data, and proven strategies for those who fight hate in the digital space with an inclusive tone focused on bringing new people into advocacy for Jews – rather than preaching to the temple choir.

Image by Isaac Brynjegard-Bialik

We’re not facing your mother’s brand of antisemitism and anti-Israel prejudice. So we are empowering a new generation of Jews ready to use publications, Twitter, Facebook, TikTok, and new media to advocate for tolerance and peace.

In today’s digital world, antisemites across the political spectrum recruit and radicalize online. So as advocates for the Jewish people, we need to do the same. As strategic partners, our work is reinvigorating the conversation around Jews, antisemitism, and Israel, engaging new voices and assisting people who have a shared passion for a safe Jewish future.

Why Use Influencers?

Influencers are the fastest-growing profession in the United States - because it's the most effective way to reach an audience. This extends to current events and viewpoints, because 53% of Americans get their news from social media. In a survey of more than 5000 marketing agencies, 90% believe influencer marketing to be an effective form of advertising than conventional outlets.

    This is because influencers have unique relationships with their audiences. Studies show that viewers have a "parasocial relationship" with influencers - which boosts the perceived credibility of the influencer. This makes audiences more trusting of what they are selling - and we are selling humanity and kindness. 

    A recommendation is more meaningful when comes from a friend. With influencers, we use cutting-edge marketing and data to spread tolerance and dignity.

    Our work inspires more meaningful results because we guarantee a priceless marketing tool: authenticity.

    We never tell people what to say, just give them the tools to say it.

    Many organizations rely on paid social media posts, articles, and advertisements to spread their message. We don't have to. We pinpoint cutting-edge voices who are not just advocating for Jews - but finding success. We then provide them with graphics, analytics, rhetorical tools that make their content even more powerful.

    Depoliticizing Antisemitism

    We believe that antisemitism exists across all parts of the political spectrum and needs to named and combatted everywhere. 

    We believe that when you say antisemitism only exists on the right or left, you really mean you’re only willing to stand up for Jews when it politically suits you. At Tel Aviv Institute, Jews will never be tossed around for political points. 

    In addition, we focus on building inroads with other marginalized communities and diverse voices within the Jewish community to fight all forms of hate.

    Image by Isaac Brynjegard-Bialik

    We advocate for speaking out against hate when it is inconvenient and then educating those who participate in prejudice, no matter who they are or where they come from – and transforming them into allies.